Bite-Back, the UK shark and marine conservation charity, has been hand-picked by Microsoft’s search engine, Bing, to showcase the charity’s pioneering work through an initiative titled Help Your Britain. The online project celebrates and promotes successful yet under-funded charities by directing its 11 million UK users to the work of these specially selected organisations. See more at bing.com/helpyourbritain.
Campaign director at Bite-Back, Graham Buckingham, said: “So many people are fascinated by sharks yet remain totally unaware of the tragic issues regarding over-fishing and the imminent extinction of some species. If they knew the facts they’d be horrified. Thanks to Bing we now have a rare opportunity to communicate these urgent marine conservation concerns with millions of people and inspire their support. It’s a big day for Bite-Back and our shark and marine conservation goals.” Already Bite-Back’s campaigns have inspired many of the country’s biggest food retailers to halt the sale of threatened fish species including shark, swordfish, marlin and monkfish and won the backing of celebrities including Bear Grylls, Gordon Ramsay and Hugh Fearnley-Whittingstall. Now the charity plans to make Britain’s retailers shark-free.