At Simply Scuba we know that in order to become a leading dive retailer the thing you need most is recognition and respect from the public. It takes time and energy to build up a loyal customer base and our recent win at the Diver Magazine Awards for ‘Retailer of the Year’ really shows us that we are now firmly fixed in the diving public’s’ consciousness.
The Diver Awards are unusual because they are one of the only diving awards where the public decide who should win. This makes our win even more special because we know our customers appreciate us! Run by Diver Magazine, they are well-recognised awards in the diving industry and each award is highly coveted by its winners.
Simply Scuba customers clearly took the time to vote on the Diver Magazine website and the resulting win shows what a really great response we received. Our recent success in the annual Diver Awards shows that Simply Scuba have become one of the best known online dive shops. This is mainly down to the great reputation we have built up with our customers and an up-shift in the marketing strategy used to promote the company over the last couple of years. Simply Scuba and its sister brands have taken a number of steps in recent times to become a leading online retailer.
Gerrard Dennis, CEO of Simply Scuba, says: ‘We have increased our online presence dramatically. There have been major improvements and additions to the websites, an investment in advertising and a growth in the marketing and design departments.’ Simply Scuba have also really moved with the times by embracing the increasing social networking trend. We have created pages on Facebook and Twitter, as well as writing regular blogs about the latest diving news for our own website. We’ve also brought out Simply Scuba Aps for the iPhone. All of this activity has made access to our website available in a number of ways through a number of different channels – enabling our customers to log on when and where it is convenient for them. We have also worked hard to ensure that regular Simply Scuba customers feel appreciated. There is a loyalty scheme on the website where users can create an account and earn a number of loyalty points or ‘bubbles’ every time they spend. We also run regular competitions to win money off vouchers and other discounts. All this activity is aimed at further engaging with our customers and providing a good online service to the diving world.
Future exciting moves are also in the pipeline for Simply Scuba. A ‘fitting room’ service will soon be available, so that customers can try on certain diving gear at home and return it free of charge if it doesn’t fit or is unsuitable. They will then be sent out a new size free of charge, ensuring a bespoke level of customer satisfaction. Above all we would like to thank our customers for their loyalty and appreciation and of course for voting us ‘Retailer of the Year’ in the Diver Magazine Awards. We are very optimistic about 2010 and look forward to bringing an excellent service to our customers in the year ahead.