The coastal town of Swanage in Dorset will be alive with activity this September as the world's diving community gears up to participate in a World Record Dive Attempt. Jason Haiselden, a Swanage resident and an avid diver for around 10 years, had done most of his diving in the Far East, mainly in Thailand and Indonesia. After he took up diving in the UK's cooler waters, Jason chose to settle in Swanage on Dorset's stunning World Heritage Jurassic Coast eight years ago. Jason's passion for diving has led to this ambitious attempt to break the World Record for the number of divers in the water, simultaneously. In an attempt to break the record, Jason, who previously organised trips for divers to exotic locations all over the world, is now looking to attract 3,000 divers to Swanage. He said: "I completely appreciate just how good the diving is here in Swanage, it has a great reputation in the UK with the diving community." The current record was set in August two years ago when the Indonesian Navy organised 2.486 divers to dive simultaneously, but until now the record has only been held overseas in warm water.