FinClip was created by Paolo and Ann Piumatti, an Italian couple with a passion for diving combined with the engineering and design studio Designsumisura who created the technical solutions and design of FinClip. Inspired by scuba diving fins and ski bindings Paolo wanted to combine the two to reduce the amount of effort and strain it takes to don and doff your fins.  Pop your boots into the foot pocket and push down on your heel and the bungee heel strap will be pulled into position and away you go. Taking your fins off is just as easy and you don't even have to bend over just use the side of your foot to push the heel strap down so you can take them off.